WORKING
FOR PRO-POOR
INNOVATIONS


Since its establishment in 2013, Sygoes supports participants in the financial market system by delivering proactive, hands-on consulting services to financial services providers serving farmers and small and micro entrepreneurs, along with promoting digital solutions that help create synergies across the market.

OUR WORKING STYLE

We draw from our global experience
addressing strategic, analytical, and operational problems to support our clients in different stages of their development and projects.




Cutting-edge
methodologies

Behavioral science, predictive analytics, geo-referencing applications, big data, and mobile marketing.

Quick problem
solving

Availability of direct join efforts with clients to resolve requests or roadblocks encountered in projects.

Multidisciplinary
team

The right specialists for our clients’ projects, delivering sound diagnoses and integrated solutions.

Long-term
relationships

Enriching relationships by providing insightful information and advice after completion of a project.

MARKET
AND CONSUMER
INTELLIGENCE

actionable research
for decision-makers

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PRODUCT
DESIGN AND
DEVELOPMENT

superior value
propositions

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STRATEGIC
AND TACTICAL
MARKETING

overthrowing
hindering beliefs

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CUSTOMER
SATISFACTION

for sustainable growth


sygoes lab


Helping to address operational problems
with promising technologies

Digital solution prototyping

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Our Work


MARKET INTELLIGENCE

Market diagnosis of remittance recipients for savings products (Honduras).

MARKET INTELLIGENCE

Market assessment and demand forecast to fund FSPs focused on SMEs (Mexico).

MARKET INTELLIGENCE

State of consumer adoption of mobile money and banking correspondent agents (Nicaragua).

MARKET INTELLIGENCE

Strategy for rural market penetration using GIS (Geographic Information System) (Ecuador).

MARKET INTELLIGENCE

Financial behavior of women farmers to develop suitable financial products (Colombia).

MARKET INTELLIGENCE

Research methodologies review to evaluate Financial Service Quality in Latin America.

CUSTOMER SATISFACTION

Predictive analytics to forecast and improve client retention (Colombia).

CUSTOMER SATISFACTION

Guide to improve customer experience in branches of a microfinance institution (Colombia).

MARKETING

Communication strategy to build awareness of renewable energy finance among FSPs (Peru).

MARKETING

Marketing strategy to launch a savings product aiming current credit customers (Honduras).

MARKETING

Internal communication strategy to adjust and promote brand’s values from inside (Argentina).

PRODUCT DEVELOPMENT

Young, committed, and liquid savings for remittances recipients (Honduras).



Insights

Useful links for practitioners working in financial inclusion.

Methods to measure clients’ satisfaction with financial services

Hypothesis exploration on financial consumer dynamics and satisfaction with financial services as well as research methods from polls to surveys, and to analytics that can be used to measure the quality of financial services from the perspective of the final consumer.

Download:
English | Spanish

Guide for marketing through WhatsApp

The penetration of mobile phones in the low-income markets presents a great opportunity to communicate with customers; Sygoes prepared this guide to support its institutional clients to operate e-marketing strategies.
Download:
Spanish

Responsible Finance: The Making of Association-Led Client Grievance Redress Mechanisms

Association-led client grievance redressal mechanisms: Experiences in Uganda and Benin implementing complaint resolution mechanisms in Benin and Uganda for collecting, resolving, and responding to client complaints.
Download:
English

The Financial Behavior of Rural Residents:

Findings from a consumer understanding research in five countries in Latin America, aimed to design proper financial value offers to rural population
Download:
English | Spanish